I chose to limit my
segment to UF students, typically in their freshman or sophomore year, that are
below the age of 21, and addicted to nicotine. They fit my niche because they
will need an alternative way to inhale vapor once laws are changed. They will
not have access to nicotine products and will seek different devices.
Interview summary-
Many of my interviewees told me that they would seek illegally purchasing
nicotine before trying my product. However, those who want to quit said they
like my solution. They have struggled to
quit for a while now and alternate methods have not helped them. Many enjoyed
how they still get to act out the habit of vaping, even if it does not contain
nicotine. This is when they have felt the need most hen they have attempted to
quit. Nicotine gum and patches do not let them continue a habit that they are
fond of. It is important to understand that a black market for these devices
will arise, and people can still purchase them at lenient places, by using a fake
ID, or by asking an of age person to buy it for them. It is easier in college
towns for people to bend the rules.
Conclusion- The
interviews made me realize that I should alter my target audience to a group of
people who cannot illegally get nicotine with ease. Or perhaps it should be
geared to health fanatics or people who have a desire to quit.
Hi Gabrielle,
ReplyDeleteIt is a good idea to target this specific demographic segment at UF because I often see younger people vaping. It also makes sense to target people this age because they are under 21 and soon will not be able to buy e-cigarette products. Wow, it is shocking to me that some people are not interested in a vitamin vapor alternative. It is good that you came to the conclusion to alter your target after getting feedback from potential customers. Good work!
Hi Gabrielle,
ReplyDeleteI can't believe that a product that was supposed to be a better alternative to smoking is causing so much damage to a person's health. I don't smoke and have never had the urge to start, but I can see how vaping has turned into something appealing and "cool" to young people. I wish we had better education regarding vaping; then, your product would be received better. Can't wait to see what your next move will be with your product.