Tuesday, October 22, 2019

18A



My customers are boys in fraternities who vape but want to quit. They enjoy long boarding, playing poker, and drinking with their friends. They are typically 18-20 years old but act younger than they are. They drive older cars that their parents bought for them. They are too young to have children and are starting their first years at a university for undergrad. They don’t read but they enjoy watching shows like Brooklyn 99, the Office, and Big Mouth on Netflix.

I don’t have anything in common with this customer, other than the fact that the avatar is like people I am friends with. It not a coincidence because I want to help my friends to quit smoking and to start Vitavapor as a healthy alternative.

2 comments:

  1. Hi,
    Great work! I love how we both coincidentally are focusing on the same topic so it is nice to see other peoples viewpoint on it. I loved your avatar and I think it is a perfect representation of a regular college student. Many of my friends are like this and I want to help them quit as well. Keep up the great work!

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  2. Hi,

    You did a great job identifying your customer avatar by describing their habits. It is interesting that you don't have anything in common with your customer avatar, but it makes sense that you created an idea based off of the people that you surround yourself with. Your customer avatar reminds me of many students at UF. Great job on this customer profile!

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