23A

A market- legislative changes are making this product very desired right now

Financial backing- this is important to get started

Human capital dedicated to this idea- the people behind any product can determine its success

A unique idea- because this is a new concept, its cutting edge

Education- people who have graduated from UF are working on this project

Innovation- we are constantly bettering our product based on customer needs

Research- we are constantly learning more about field related topics

Networks- we are well connected after many interviews and networking events

Technology- it is cutting edge, something that has never been seen before

Health and budget friendly- people want our product because its cheap and healthy for them to use

I think that being health and budget friendly is my ventures greatest advantage. This will keep us in the vape market even after this trend of vaping wears off, because we provide a healthy alternate way to receive vitamins at a cost effective price.

22A

1) The pitch

https://www.youtube.com/watch?v=Qb62NEmdPj4&feature=youtu.be

2) The reflection

All of the comments I received asked for 1) the price of my product and 2) a more attention-grabbing introduction. I added this and put less emphasis on the price because there is no way for me to gauge what that would be at this time. I also think I need to memorize my script in the future, instead of trying to read it off of a screen.

3) What did you change?

For my pitch I decided to change my introduction, because that was the main complaint with my pitch. By doing this I think I made my idea seem better by simply adding a few sentences and adding more enthusiasm. How you hold yourself and focusing on being comfortable in front of the camera are two very important aspects of giving an elevator pitch.

21 A

Cognitive Surplus, Clay Shirky

1) What was the general theme or argument of the book?

That technology can become a great way for communities to collaborate and work together for the greater good.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

I feel like the main purpose of ENT 3003 is to find a solution for a problem that would benefit the community. Each week we collaborate by commenting on other students’ ideas. Although these comments only take a small amount of time, it helps us work together for the greater good. A big part of the book focused on the importance of generosity and creativity. These comments are our way to work together as students on solutions that may be of great use in the future.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

I would create an open google doc for students to collaborate. There is no punishment for students who do not choose to participate, because we want the collaboration to be voluntary. On this doc students can communicate their ideas and foster educational relationships on their own time. This will promote innovation and creativity.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

My aha moment was when I learned that generosity is what fuels community collaboration. Everyone has time and the ability to help one another, but they will only want to participate if it is their idea.

20A

Domain expert

1) I spoke with the manager of a local smoke shop named Nicole. She has a lot of knowledge about this industry and had been working in it for 20 years.

2) This meeting was in person.

3) Nicole will be a good mentor for me. She is kind and very easy to get along with. She can help me learn more and is a nice person to know, because as manager she orders the products they sell.

Supplier

1) I spoke with a man named Steven, who has his own vape product.

2) I went to a local farmers market and found someone who sells organic vapes and CBD cartridges. I spoke to him in person, because a friend had recently mentioned his booth to me. Although he doesn’t sell to many retailers, he has gotten his product in a few stores in Ocala.

3) By having Steven in my network, I can learn more about the market. He can help me establish myself and give me important tips.

Market Expert
1) I visited Omar, the owner of a local smoke shop

2) It is a very popular smoke shop, so I just stopped by and asked to speak with the owner, who orders all of the vape products he sells

3) I can exploit this opportunity because now that I know him and that he likes my product. This gives me a potential outlet to start selling at.

For each person I asked if they would meet with me to discuss my idea further, and in return I would take them to lunch. This was a valuable way to do things because lunch is a casual setting, and I was able to learn from each of the people I chose. They got a nice meal in return for their advice/guidance on my idea and my pitch.

I think networking is such an important part of starting a business. We all know its not what you know, its who you know. This activity forced me to get out of my comfort zone and allowed me to make connections within the industry. Now I will have the confidence to attend other networking events and will know how to hold myself In a professional environment. I have never networked before, so this was a foreign experience for me.

19 A

1)I am personable and have a desire to help others. Everyone around me vapes, and it hurts me knowing they have an addiction that could cause serious complications. I am passionate about this issue which makes me driven to solve it.  I know that I could cause a serious impact in these people’s lives. I want to help change the world and help others. This business would become my life and I would allocate all of my time and resources into making it work. After a while it would run on its own and I think I could start a family that will continue the business.

2)  A vape device that does not contain nicotine. When the legal age is changed to 21, many young people will be left high and dry in their addictions. A vitamin vapor pen will allow them to feel like they are still hitting their actual nicotine device, because they are still inhaling vapor into their lungs. It also has a “coolness” factor and provides vitamins to the user.

3) Nicotine addicts under the age of 21. People who care about social pressures and want to be seen vaping. Likely high school and college students, but older demographics may enjoy my product as an alternate way to receive their vitamins.

4) It provides them a legal way to be seen as cool. They may not care about the vitamins, but it allows them to continue to vape. It will also make them appear older if the only people who are vaping are 21+.  It can help them quit their addiction in a comfortable way.

5) Helping people fight their addiction with the ability to continue their habit and providing a vapor-based way to receive vitamins. I have passion which makes me determined to make my product work.

I think that all of my core competencies fit together and work off of each other. It is very cohesive and creates a solid big picture.  My desire to help others will drive my businesses success, and the change in legislation makes my product desired.

I only received one comment, which was pretty much all praise. I decided to just add to my previous napkin and add more information. I was told my idea was great and that they really thought it would be needed/wanted. Although this comment did not help much with making this napkin, their interest in my product pushed me to add more information. 

17A

https://www.youtube.com/watch?v=Ym3S7AhjJBU&t=27s

I am a firm believer that all feedback is good feedback. People who watched my video liked my professional dress, that I included my target audience, and explained the difficulties of quitting. Although all of the feedback I received was positive, there were some things I personally wanted to change. For this video I tried to do a better job with my presentation, and I focused on being more interactive.

18A

My customers are boys in fraternities who vape but want to quit. They enjoy long boarding, playing poker, and drinking with their friends. They are typically 18-20 years old but act younger than they are. They drive older cars that their parents bought for them. They are too young to have children and are starting their first years at a university for undergrad. They don’t read but they enjoy watching shows like Brooklyn 99, the Office, and Big Mouth on Netflix.

I don’t have anything in common with this customer, other than the fact that the avatar is like people I am friends with. It not a coincidence because I want to help my friends to quit smoking and to start Vitavapor as a healthy alternative.